Heartbeat Wear

A project on Ultra Personalized Textile Services for pre-natal bonding.

  • Branding and identity
  • Research Through Design
Designing for pre-natal bonding

Heartbeat Wear is a service designed to support prenatal bonding between mother and (unborn) child by embroidering a representation of the heartbeat audible during the first ultrasound on maternity or nursing wear. It was part of a research on how materialized memory cues affect prenatal bonding. Bidbook (pdf)

  • In collaboration withEmma van Dormalen
    Jessie Lauret
  • DateFebruary - June 2017